# identity.md

## Organization Overview
- **Company Name:** COOLA
- **Mission:** To provide award-winning organic sunscreens and skincare that feels like skincare, made with organic ingredients for daily wear, upholding clean beauty values and promoting sun safety.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming. (Located in Southern California)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to clean beauty values and a passion for sun safety.

## Operations & Structure
- **Business Model and Operational Approach:** Developing and offering organic sunscreens and skincare products designed for daily wear, emphasizing a 'suncare that feels like skincare' approach and utilizing organic ingredients. Products are available for purchase online, with free shipping on qualifying orders.
- **Location(s) and Geographic Presence:** Southern California (SoCal).
- **Key Partnerships and Affiliations:** Details forthcoming.